Reinforcement
Your step by step guide
Free shipping over €69 · Fast deliveryLoved by 200,000+ customersThe most award-winning Scandinavian nail brand
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The Starter Kit
Everything you need to get started with Gel Polish
€6195 €8900
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Choose your next step ✨
Upgrade your kit. Reach your goals.
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Rubber Base
For stronger, more flexible nails.
+€1600
Builder Gel
For length and strength
+€1600
Gel Tips
For instantly longer nails
+€4600
A word from the founder
“Start with the basics and upgrade as you grow. Your nails, your journey.”
21FREE+No compromises.
Only clean beauty
Only clean beauty
Loved by prosChosen by nail techs all over the world
Fast & free deliveryFree delivery when ordering for just €69
30 day returnNot 100% satisfied?
We’ve got you.
We’ve got you.
Length & Strength
Find the solution that matches your nail goals
Stronger. Longer. Or both. You choose
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Strength
Rubber Base
Adds flexibility and extra strength to weak or brittle nails
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Length + Strength
Builder Gel
Build, strengthen and extend with self-leveling gel
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Length
Gel Tips
Instant length and perfect shape - every time
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Length + strength
PolyGel
Sculpt and extend with lightweight, flexible gel
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A word from the founder
“Start with the basics and upgrade as you grow. Your nails, your journey.”
21FREE+No compromises.
Only clean beauty
Only clean beauty
Loved by prosChosen by nail techs all over the world
Fast & free deliveryFree delivery when ordering for just €69
30 day returnNot 100% satisfied?
We’ve got you.
We’ve got you.
Professionel equipment
Everything you need for flawless results
Premium tools and equipment curated for nail professionals and enthusiasts.
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Base Gels
Strong foundation for beautiful, long lasting nails
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Liquids
Prep, cleanse and perfect every step of the process
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Tools, Tips & Files
Precision tools for perfect prep and finishing
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Machines
High-performance devices for salon quality results
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Removal
Safe and effective removal, without compromising
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Care
Nourish and protect for healthy nails and cuticles
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Accessories & Storage
Smart solutions to keep your workspace organized
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Nail Art
Create, design and inspire with endless possibilities
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Travel Size
Your favorites in perfect sizes - on the go
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A word from the founder
“Start with the basics and upgrade as you grow. Your nails, your journey.”
21FREE+No compromises.
Only clean beauty
Only clean beauty
Loved by prosChosen by nail techs all over the world
Fast & free deliveryFree delivery when ordering for just €69
30 day returnNot 100% satisfied?
We’ve got you.
We’ve got you.
The Gel Collection
More than nails. It’s our world
Explore our story, values and universe – created for nail lovers, by nail lovers.
Learn more about us
Academy
Expert knowledge and inspiration to elevate your skills.
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21FREE+
Clean beauty you can trust. Discover our new formula
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CPH Showroom
Visit our Copenhagen showroom and experience our products
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Facebook Community
Tips, inspiration and help from thousands of nail lovers
Join the group
A word from the founder
“Start with the basics and upgrade as you grow. Your nails, your journey.”
21FREE+No compromises.
Only clean beauty
Only clean beauty
Loved by prosChosen by nail techs all over the world
Fast & free deliveryFree delivery when ordering for just €69
30 day returnNot 100% satisfied?
We’ve got you.
We’ve got you.
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